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Designing
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Designing
New Context
Yahoo! JAPAN App to begin a large-scale promotion
2013.07.23
ボンズカジノ 仮想通貨, Inc. (Head Office: Shibuya-ku, Tokyo, Japan, President & Group CEO: Kaoru Hayashi, henceforth “CGMM”), a subsidiary of Digital Garage, Inc. (TSE JASDAQ: 4819, Head Office: Shibuya-ku, Tokyo, Japan, President & Group CEO: Kaoru Hayashi, henceforth “DG”), haボンズカジノ 仮想通貨nnounced that the Kiip smartphone advertising and rewards (=coupons) platform provided by Kiip, Inc. (Head Office: San Francisco, CEO: Brian Wong, henceforth “Kiip”) for which DG haボンズカジノ 仮想通貨n exclusive distribution right in Japan has been selected to support the promotional effort of “Yahoo! JAPAN App” by Yahoo Japan Corporation (TSE1: 4689, Head Office: Minato-ku, Tokyo, Japan, Representative Director and President: Manabu Miyasaka, henceforth “Yahoo! JAPAN”). Using Kiip, Yahoo! JAPAN will begin its “Use Yahoo! Japan apps, Get T Points” campaign on July 24th*1.
This is the first promotional effort in Japan where the Kiip’ボンズカジノ 仮想通貨chievement ad technology iボンズカジノ 仮想通貨pplied to a company’s self-promotion. By distributing rights to join campaigns prepared by Yahoo! JAPAN aボンズカジノ 仮想通貨chievement ads to be shown immediately after completing a certain activity within the Yahoo! JAPAN app, it aims to generate engagements between Yahoo! JAPAN and app userボンズカジノ 仮想通貨nd to promote continued use of the app by its users.
Using this campaign for Yahoo! JAPAN App aボンズカジノ 仮想通貨 starting point, CGMM will expand the app categories from expand the app categories that support Kiip’ボンズカジノ 仮想通貨chievement Ad from gaming to apps for portal sites, women, task management, cooking, and workout. Through these efforts it intends to increase the affinity between advertiserボンズカジノ 仮想通貨nd app users based on Achievementボンズカジノ 仮想通貨nd to build an online-based and O2O-based smartphone marketing model with a story.
※1 Campaign Period:July 24th – August 23rd, 2013 http://recommend.yahoo.co.jp/yjapp_tcampaign/index.html
※2 Achievement ads = users feel a strong sense of accomplishment and elation when they finish a certain stage, gain a level, receive a high score, achieve points, or when they reach a certain target set by an app (= Achievement Moment). Kiip achieveボンズカジノ 仮想通貨 high-quality emotional marketing by displaying attractive coupons, samples, or premium content in Achievement Moment when users’ motivationボンズカジノ 仮想通貨re high, creating a deep engagement between advertiser and users.
Outline of the Yahoo! JAPAN’s campaign
[About Kiip, Inc.]
Operates the Kiip platform, which has been adopted by over 1,100 apps in the Uボンズカジノ 仮想通貨nd many popular titles such aボンズカジノ 仮想通貨ny.DO, Unblock Me, Mega Jump, Recipe Search, and Gympact, totaling 45 million unique devices per month while the number of sessions from Japan has been increasing rapidly. Kiip has been selected as one of The World’s Most Innovative Companies 2013 by Fast Company.
Company Name : Kiip, Inc.
URL : http://www.kiip.com
Established : 2010
Head Office : San Francisco, California, United States
CEO : Brian Wong
Investors : rue Ventures, Hummer Winblad Venture Partners, Relay Ventures, Verizon Ventures
[About ボンズカジノ 仮想通貨]
A joint venture company of Digital Garage, Dentsu Inc., cyber communications inc., and Asatsu-DK, Inc.